Audience Growth
I managed a TikTok for Live Nation’s Brooklyn Paramount theater as a contractor with DAYNA’S HOUSE.
The objective was to grow the page’s following in anticipation for the theater’s grand opening. I suggested increasing posting cadence to three to five times a day, utilizing hashtags and longer captions, and switching from a business to creator account to maximize all in-app features and trending sounds.
As a result, our follower count increased by over 50%, the highest spike in growth since the page launched in February.
I conceptualized, scripted, and scheduled content ideas and attended two opening events to capture content on-site, including person-on-the-street style interviews with concert attendees.
Community Engagement
Engaging the community by creating interactive posts as well as responding to comments and messages is essential to audience growth. Here’s how I engaged with followers and non-followers alike as the Brooklyn Paramount’s social media manager.
Copywriting
One of my responsibilities as a social video fellow at Business Insider is writing and pitching SEO-friendly, engaging social copy across all our platforms, including TikTok, Facebook, Instagram, YouTube, Snapchat, and Twitter. I write 20 to 40 captivating tweets per day for redistributed evergreen videos and ensure they align with Business Insider’s distinctive voice and tone.
Brand Awareness
I worked with MusicTok Network as a contract Social Media and Publicity Coordinator, brought on to polish the agency’s social and public presence.
MusicTok is a digital marketing and management agency that works specifically with curators like myself. The agency connects artist teams and labels to curators who can promote their sounds.
I designed a new homepage, wrote a mission statement, drafted a new social strategy, and managed the agency’s social pages, with particular attention to Instagram.
I conceptualized a sleek, simple design for the homepage that would establish MusicTok as a leader in the music curation space. I chose a gradient design playing with pre-existing brand colors to tell a story of innovation, creativity, and youth.
Mock Instagram grid I designed for MusicTok Network on Canva
Mission Statement I wrote for MusicTok Network
Instagram graphics I designed using Canva
First and last slide from an Instagram Story I ran
Strategy
Below is the social media strategy I outlined for MusicTok Network. As a freelance social media manager, I’m constantly researching industry trends and cultural moments to consistently bring foreward new, creative ideas for driving traffic.
Scripts
Sample short-form video scripts I delivered to Benchmob agency for Hangout music festival’s, Mumford and Son’s, and Ed Sheeran’s TikTok pages.
Collaborations and Partnerships
Sounds of Saving
I have an ongoing partnership with Sounds of Saving, a nonprofit raising mental health awareness with an emphasis on music. I reached out to the organization wanting to contribute. We wound up collaborating on a playlist together to draw traffic to both our platforms and spread the organization’s message.
CruelTunes Podcast and Affiliate Program
CruelTunes is a game similar to Cards Against Humanity, except players choose a song that fits best with the presented scenario. I was invited as a guest onto the CruelTunes Podcast where I had the opportunity to discuss my playlisting styles and current music rotation. I later joined the holiday affiliate program where I promoted the game on my own platform and earned commission from every game sold through my link.
Ready to work together?
Please note the form on the right is for business inquiries only. Artists, if you’re looking to pitch songs to one of my playlists, please use my playlist submission form.